Our Work

ADVICE FOR GIRLS: AN ALL-WOMEN SKI FILM

Advice for Girls: An All-Women Ski Film is the 2023 feature-length all-women snow film debut from Moonrise. The film was the first feature-length ski movie to feature an all-women crew both in front of and behind the lens.

Advice for Girls quickly found its place as an essential piece of ski media, premiering to a sold-out show in Salt Lake City in October 2023. The film went on to have more than 30 sold-out shows on its flagship tour.

With more than 10,000 audience members across the United States and hundreds of merchandise sales, the film served as a valuable proving ground: audiences are craving deep, relatable, aspirational storytelling that highlights women in the outdoor space.

“ALL-WOMEN” MEANS
ALL WOMEN.

Up-and-coming skier Addy Jacobsend knew that it was time to move forward from the “one woman is enough” mindset. She dreamt of the supportive words she wished she’d heard, penning advice to her younger self. The desire to share those words with as many women as possible grew from a journal entry into the feature-length Advice for Girls film.

The film highlights skiers across generations – from women who hold first descents to young skiers ready to make their mark on the slopes. With an intersectional cast featuring all types of women – women of color, queer women, women with disabilities, and more – the crew hopes that everyone can find someone in the film to connect to. Advice for Girls is also proud to be the first feature-length ski film to feature transgender women.

CUSTOM MERCHANDISE

With the artwork of Moonrise Creative team member and illustrator Katie Cooney, our team created long-lasting, take-home touchpoints with Advice for Girls audience members in the form of limited-edition merchandise.

The film’s first batch of merchandise – hats, stickers, and long-sleeve tees – sold out within the first two weeks of the tour, prompting an immediate re-order and further underscoring the audience's desire for a new, more relatable brand to connect with in the ski industry.

Ever heard of “Girl Dinner”? Filled with yummy small bites and your favorite snacks, we wanted this film tour to reflect the dinners we love so much – short films with range.

Girl Winter is a collection of femme-forward and gender-nonconforming films. The tour aims to shift the narrative of ski & snowboard films seen on the big screen each fall and uplift new voices in the stories we consume.

After a whirlwind debut tour in Fall 2024, it was clear that audiences were craving what we had on the menu: rad skiing, deep storytelling, and good humor all served up as the dine-in, bring-all-your-friends snowfilm event of the season.

The stories will fill you up with rad skiing, deep storytelling, and good humor – just like your favorite mix of food for “girl dinner.”

MORE ABOUT GIRL WINTER

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MORE FROM
OUR TEAM

NISEI

NISEI (nee-say) is a creative exploration of the biracial experience of skier Sierra Schlag.

While in Japan, she is seen as white, and while in America, she is seen as Japanese and never accepted as her full self. Through the lens of skiing, Schlag finds herself on a journey to self-discovery within the two cultures she has ties to.

Nisei: a person born in North America whose parent(s) were immigrants from Japan.

Brand Partners: Smartwool, Osprey, Forsake, Revo Sunglasses, Aspen Chamber, Atomic Skis

KINDRED

Get ready for a wild ride with two Long Islanders and former US Olympic team members Devin Logan and Caroline Claire.

From competitions to the backcountry, the film is packed with big air, raw honesty, and a friendship that fuels their love for the mountains.

Brand Partners: Stio, Ski Utah

CONSONANCE

According to Merriam-Webster, the definition of consonance is "harmony or agreement among components," as well as "correspondence or recurrence of sounds."

A balance between fast and slow pacing, soft and powerful expression, CONSONANCE dances the line between harmonized breath and movement.

Brand Partners: Mountain Hardwear, Nordica Skis